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 OLAPLEX revolutionised the hair industry by creating a formula with the power to undo hair damage, restoring compromised hair by repairing from the inside, out, with their patented single ingredient, Bis-Aminopropyl Diglycol Dimaleate.


Behind the brand

OLAPLEX is the the brainchild of beauty industry veterans Dean and Darcy Christal, who commercialized a revolutionary, patented technology that protects and repairs hair from damage--and it all started in 2014 in a garage in California. Following world domination, OLAPLEX has helped professional colorists and at-home stylers alike to venture into uncharted hair territories, without the risk of hair disaster, and with the guarantee of strong, shiny, healthy hair.