Color WOW
How is Color Wow totally different from other hair care brands?
When it comes to hair colour, Color Wow is the ingredient police – the first to ban “colour corrupters” found in most haircare and styling products. They have identified and banned over 60 ingredients because they can stain and distort hair colour.
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​Protect your natural or colour-treated hair and Discover Color Wow's premium, award-winning products.
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Behind The Brand
Color Wow CEO and founder, Gail Federici, has been advancing the art, science and business of hairdressing with game-changing new products. Products that are industry-firsts, have no equivalents, and have one thing in common: every single formula is a groundbreaking solution for a widespread, unmet problem.
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In the past, Gail created the first “prescriptive brands” to fix frizz and brighten blonde. Now she has turned her “problem-solving” focus to the salon industry’s most burgeoning and challenging category: colour-treated hair.
Determined to give hairdressers smarter, faster, safer ways to style this specific hair type, and achieve never-before possible results, led Gail to create a totally new, radically inventive range of technologies.
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Color Wow is a compact, capsule collection of groundbreaking, problem-solvers for colour-treated hair. Fewer formulas, higher performance. Color Wow has won an unprecedented 70 beauty awards.