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The SMOOTH Company 

 The Smooth Company has just dropped in Australia, they don't like things that can ruin our day just like a bad hair day! So they are help your day run smoothly!

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Behind The Brand

The Smooth Company was founded by Aine Kennedy after she spent eight years working in the beauty industry and earned her degree in entrepreneurship from University. Like many of us, suffered many a bad hair day and saw a gap in the market for a hair hero that could control flyaways and baby hairs unlike any other.


Aine successfully developed a unique formula for hair taming wand that would not leave your hair hard or greasy like other hair styling products can do. It took nearly two years to perfect the award winning Smooth Stick™ which is formulated with a unique formula is enriched with hair loving ingredients including Biotin, Vitamin E, and Aloe Vera which will help nourish the hair while also keeping it in place all day long. The Smooth Stick™ has not only become a fan favourite but has also become an internet sensation as Aine has documented her small business journey online and has racked up over 90 million views on TikTok.


The company has grown from packing orders in an upstairs bedroom with her Grandad Billy, and family to becoming an internationally recognized brand in less than 18 months. The Smooth Stick™ launched in Brown Thomas and Arnotts stores in Ireland where it sold out in just four days and most recently launched in the UK where it is stocked on and Now at HER PLACE COSMETICS AUSTRALIA

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