Eleven teamed up with two industry icons as Co-Creative Directors – celebrity hairstylist and four-time Australia Hairdresser of the Year, Joey Scandizzo and Australian Photographer of the Year, Andrew O’Toole.

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Through their work on-set and the salon floor to photoshoots and fashion shows, the dynamic duo recognised a gap in the market for a fresh, fun and self-explanatory range with products that simplify your hair and body care routine by doing exactly what they say they will.

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Together with a hair and beauty obsessed team they helped to create ELEVEN Australia – a brand that embodies the Australian lifestyle.